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Top Digital Marketing Trends & Strategies to Watch in 2023



The world of digital marketing keeps evolving, and keeping yourself updated with every development is challenging. No matter how experienced you are, you must stay ahead of the competition and keep yourself relevant to the targeted audience.

If you don't keep yourself updated with new marketing trends and strategies, it will affect your success and ROI. Today we will discuss some upcoming transformations in digital marketing strategies and trends. If you know these trends beforehand, it can be helpful for setting up a winning marketing strategy.

1. Influencer Marketing Will Become More Popular

People have been using influencer marketing for a long, but with time, this strategy has proven itself in terms of ROI. In 2023, more and more marketers will adopt this marketing technique.

Another benefit that influencers can bring to your business is building brand awareness along with improved reach. Moreover, if an influencer starts talking about your product, their followers will be more likely to trust their words. Conversely, you can reach a more engaging audience specific to your targeted niche.

2. Video Marketers will Prioritize Short Content

In recent years, short videos have improved user engagement with video content. This video marketing trend will continue in 2023, and new marketers will adopt it as a marketing strategy.

The reason for the popularity of TikTok, Facebook Reels, and YouTube Shorts is hidden behind their small timeframe. Although the long videos deliver more in-depth information and product knowledge, but short-form videos improve consumer reach. That is just because short videos can grab more attention from consumers.

Many famous brands are doing a great job with short video marketing, just as Shopify, Netflix, SEMrush, GoPro, and the list continues. You can inspire by these examples and can build an effective and efficient marketing strategy for your brand.

3. SEO Will Remain The Key to More Business

SEO is a well-known marketing tactic where businesses use their websites and content to generate leads. It's not a new marketing strategy or trend, but it has improved and fine-tuned with modern needs with time.

Although most marketers focus on something other than SEO to market their products or services, but SEO will keep attracting new marketers in 2023. Search engine algorithms for SEO have evolved, and ranking for highly competitive keywords is difficult.

It can be a more helpful strategy if you start targeting basic search queries related to your business. Companies also hire an SEO expert to develop a marketing strategy for the business.

4. Link Building Is Not Going Anywhere

If any authority website gives a backlink to your website, search engine bots notice this move and start thinking that you are credible in that specific topic. This helps to trigger your ranking in SERPs and thus grows your traffic.

Another approach is creating highly engaging content and then sharing it with high-authority websites to earn backlinks. Many successful marketers use this technique and say it works very well and helps improve traffic and reach.

5. Flywheel Marketing Will Win Over Funnel Marketing

Funnel marketing is an old technique developed in 1898 by E. St. Elmo Lewis . With time, the consumer mind and behavior have evolved, so marketers have to adapt to this change. Most marketers are moving to a flywheel strategy, which will continue in 2023.

With funnel marketing, customers are not thought of as a priority. Instead, you must market your product and find potential buyers to generate sales. Once they buy from you, they are useless for your business now.

On the other side, flywheel marketing focuses on the customer, which involves attracting, engaging, and delighting the customer. This way, you convert your customer into a promoter who advocates for your brand.

6. Native Ads will Attract More Marketers

This is because most marketers consider native ads as a practical approach to increasing ROI. When your business pays any third-party website to feature your content to its audience, it improves your business reach, known as Native advertising . Native advertising can promote a business to an audience while blending their interest. This advertising approach produces more incredible results than traditional advertising.

Native advertisement is a powerful tool to attract more customers as people feel comfortable consuming them as compared to traditional ads. The number of marketers using native ads will grow in 2023.

7. Case Studies Will Maintain Their Position

Case studies offer consumers a deep look into the benefits they can enjoy after buying a product or service. Many businesses keep some case studies public so that any visitor can quickly reach them and become a customer. On the other hand, some brands keep case studies behind a lead conversion form.

Both models have different pros and cons, and businesses adapt them accordingly. Most content marketing strategies include case studies as a practical approach to converting visitors into potential buyers. This trend will continue in 2023 and make deeper roots.

I Am Feeling Confused! Which Marketing Strategy Will Work For Me?

The strategies that work for one product or service may not be effective for another. Therefore, it is essential to understand the target audience and their preferences in order to develop an effective marketing strategy. One way to do this is to conduct market research and gather data on what resonates with the target audience.

By identifying what your target audience reacts to, you can tailor your marketing efforts to align with their interests and preferences, thus increasing the chances of success. It is important to note that this is not a one-size-fits-all approach and that different marketing strategies must be considered for different products and services.

Need help deciding which marketing strategy will perform best for your business? Let CrecenTech share a digital marketing strategy for your business. We have been in business since 2014 and have successfully managed multiple marketing campaigns for different clients. If you want us to share any case study from our recent client, contact us, and we will get back to you.


Marketing via influencers is a strategy in which businesses collaborate with influencers with the aim of marketing their services and products to their followers. It has been a successful technique for a while, but its popularity will only continue to grow in 2023. Influencer marketing offers benefits such as increased brand awareness and reach, as well as improved trust from the target audience.

Video content is becoming increasingly popular, and short-form videos have been shown to improve user engagement. This trend will continue in 2023 as more and more marketers adopt short videos as a marketing strategy. The popularity of platforms such as TikTok, Facebook Reels, and YouTube Shorts is due to the short time frame of their videos, which captures the attention of consumers more effectively than longer videos.

Search Engine Optimization is the technique of using websites and content to generate leads through search engines. Although it's not a new marketing trend, but over time it is evolving and improving. In 2023, more and more marketers will adopt SEO as a key strategy, despite the growing competition in search engine rankings. Companies may even hire an SEO expert to develop a tailored strategy for their business.

Link building involves earning backlinks from authoritative websites, which signals to search engine bots that your website is credible on that topic. Good and relevant backlinks help improve your website's position in SERPs. Creating engaging content and sharing it with high-authority websites is another approach to earning backlinks. This strategy of making backlinks is proven to help in increasing traffic and reach.

Funnel marketing is an older technique that focuses on marketing a product and finding potential buyers to generate sales. However, this approach is being replaced by flywheel marketing, which focuses on the customer and aims to attract, engage, and delight them, turning them into brand advocates. In 2023, flywheel marketing will continue to grow in popularity as it provides a more customer-centric approach to marketing.

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